Privacy Policy
Mella 1809 Privacy Policy
Effective Date: 26.11.2025
At Mella 1809, your privacy matters. This policy explains how we collect, use, share, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By visiting our website or interacting with us, you agree to the practices described below.
1. Who We Are
Mella 1809 is the data controller responsible for your personal data.
Our contact details:
Email: care@mella.com
Address: Bhio Limited T/A Mella 1809, 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ
If you have questions about this policy or how we handle your data, you can contact our team at the above details.
2. What Personal Data We Collect
We collect the following categories of personal data:
Identity Data – name, title, date of birth
Contact Data – billing and delivery address, email, phone
Account Data – login credentials, preferences, order history
Transaction Data – payment details (processed by secure third-party gateways), order values
Technical Data – IP address, browser type, device, site usage, cookies
Marketing & Communications – preferences for receiving marketing and your communication history
Social or UGC Data – content you share via reviews, testimonials or social media tagging
We do not intentionally collect special category data (e.g. health, race, biometric data) unless required by law or with your explicit consent.
3. How We Collect Your Data
We collect data in the following ways:
Directly from you – when you make a purchase, sign up for emails, contact us, or create an account.
Automatically – when you browse our website via cookies or analytics.
From third parties – such as marketing platforms, delivery providers, or advertising partners.
4. How and Why We Use Your Data
Under UK GDPR, we must have a lawful basis to process your data. These include:
Fulfilling orders – Contract
Email communications (service-related) – Legitimate interest
Marketing emails (optional) – Consent
Improving our website and services – Legitimate interest
Fraud prevention and legal compliance – Legal obligation
You will only receive marketing communications if you’ve opted in. You can withdraw your consent at any time.
5. Sharing Your Data
We only share your data when necessary and with trusted partners:
Payment processors
Email service providers
Delivery couriers
Analytics and ad tech providers
Professional advisors or legal bodies (only if legally required)
All partners are contractually obligated to protect your data and comply with UK GDPR.
6. International Transfers
Some partners (e.g., cloud services) may store data outside the UK/EEA. When this happens, we ensure appropriate safeguards are in place, such as:
Standard Contractual Clauses (SCCs)
UK International Data Transfer Agreements
These ensure your data remains protected to UK legal standards.
7. How Long We Keep Your Data
We retain your data only as long as necessary for the purposes we collected it for, including:
Legal or regulatory compliance
Order fulfilment and warranties
Resolving disputes or enforcing terms
Inactive customer data may be anonymised or securely deleted after 6 years.
8. Your Rights
Under data protection law, you have the right to:
Access the personal data we hold about you
Correct inaccuracies in your data
Request erasure (‘right to be forgotten’)
Restrict processing under certain conditions
Object to direct marketing or processing based on legitimate interests
Data portability
Withdraw consent at any time
Lodge a complaint with the ICO (Information Commissioner’s Office)
To exercise any of these rights, contact us at Care@Mella.com.
9. Cookies & Tracking
We use cookies to improve your experience, personalise content, and analyse website traffic.
You can manage your cookie preferences through your browser or via our Cookie Policy.
10. How We Protect Your Data
We use appropriate technical and organisational measures including:
SSL encryption
Access controls
Secure servers and firewalls
Regular audits and training
11. Policy Updates
We may update this policy to reflect changes in the law or our services. The latest version will always be available on our website, and we will notify you of significant changes.
12. Contact Us
If you have questions or concerns, contact:
Data Protection Officer
Email: Care@Mella.com
Address: Bhio Limited T/A Mella 1809, 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ
Or contact the Information Commissioner’s Office (ICO):
www.ico.org.uk
